Cookie Policy

Last updated: 13 July 2026

1. What are cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function correctly, to improve efficiency and to provide reporting information to site operators. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining until they expire or are deleted).

2. How we use cookies

Alcott Wellness uses cookies to:

• Remember your cookie consent preference.
• Analyse Site usage through Google Analytics to help us improve our content.
• Measure the effectiveness of Google Ads campaigns (advertising cookies).
• Ensure the security and stability of the Site (strictly necessary cookies).

3. Cookie categories

Category	Purpose	Default
Strictly necessary	Cookie consent preference storage (cookieConsent); Site security	Always active
Analytics	Google Analytics (_ga, _gid, _gat) - anonymous usage data	Denied until accepted
Advertising	Google Ads (_gcl_au) - conversion measurement and remarketing	Denied until accepted

4. Google Consent Mode v2

We implement Google Consent Mode v2. When you visit the Site, advertising and analytics cookies are set to "denied" by default. The following consent signals are configured:

• ad_storage - denied until accepted
• ad_user_data - denied until accepted
• ad_personalization - denied until accepted
• analytics_storage - denied until accepted
• functionality_storage - granted
• security_storage - granted

When you click "Accept" on our cookie banner, consent signals are updated to "granted" and your preference is stored in your browser's localStorage under the key cookieConsent.

5. Third-party cookies

Google Analytics and Google Ads are operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy is available at policies.google.com/privacy. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout and manage advertising preferences at adssettings.google.com.

6. How to manage cookies

You can manage or withdraw your cookie consent at any time by clicking "Manage" on the cookie banner. You can also control cookies through your browser settings:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Site permissions → Cookies and site data

Disabling cookies may affect the functionality of the Site.

7. Changes to this policy

We may update this Cookie Policy periodically. The "Last updated" date above reflects the most recent version.

8. Contact

For questions about cookies, contact us at hello@expellingbright.world or visit our Contact page.