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Privacy Policy

Last updated: 13 July 2026

1. Who we are

Alcott Wellness Pty Ltd (ABN 00 000 000 000), 22 Hunter Street, Sydney NSW 2000, Australia operates the website at expellingbright.world (the "Site"). We are committed to protecting and respecting your privacy in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Our privacy contact: hello@expellingbright.world

2. Information we collect

We may collect the following categories of personal information:

  • Identity data: Full name provided when placing an order or submitting a contact form.
  • Contact data: Phone number and/or email address.
  • Transaction data: Details about orders placed (product, delivery address).
  • Technical data: IP address, browser type, operating system, pages visited, time and date of visit, referring URL - collected automatically via cookies and server logs.
  • Marketing and communications data: Your preferences for receiving communications from us.

We do not collect sensitive information (as defined under the Privacy Act) such as health information, racial or ethnic origin, or financial account details.

3. How we collect information

We collect information:

  • Directly from you when you fill in our order form or contact form.
  • Automatically through cookies and similar tracking technologies when you visit the Site.

4. How we use your information

We use your personal information for the following purposes:

  • Processing and fulfilling your orders for Slim Coffee Booster.
  • Communicating with you about your order (by phone or email).
  • Responding to enquiries and support requests.
  • Improving the Site through analytics.
  • Complying with our legal obligations.
  • Where you have consented - delivering marketing communications.

5. Cookies and tracking technologies

We use cookies on the Site, including those set by Google Analytics and Google Ads. These help us understand how visitors use the Site and measure the effectiveness of our advertising. We implement Google Consent Mode v2: advertising and analytics cookies are set to "denied" by default until you explicitly accept them via our cookie banner.

Google Analytics uses cookies such as _ga and _gid. Google Ads uses _gcl_au. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout. You can manage advertising preferences at adssettings.google.com.

For detailed cookie information, see our Cookie Policy.

6. Legal basis for processing (Australian Privacy Principles)

Under the Australian Privacy Act 1988 (Cth), we process personal information where:

  • It is necessary to fulfil a contract with you (processing your order).
  • We have your consent (marketing communications; analytics and advertising cookies).
  • We have a legitimate interest (site security; fraud prevention; improving our services).
  • We are required to by law.

7. Disclosure of your information

We may share your information with:

  • Delivery and logistics partners for order fulfilment.
  • Google Ireland Limited (Google Analytics, Google Ads) - for analytics and advertising measurement, subject to Google's privacy policy.
  • Our professional advisers (accountants, lawyers) where necessary.
  • Law enforcement or regulatory authorities if required by law.

We do not sell your personal information to third parties.

8. International data transfers

Some of our service providers (including Google) are located outside Australia. When personal information is transferred overseas, we take reasonable steps to ensure it receives equivalent protection, including contractual safeguards consistent with APP 8.

9. Data retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting or reporting requirements - typically no longer than 7 years for transaction records.

10. Your rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Complain about how we have handled your personal information.
  • Withdraw consent for marketing communications at any time.

To exercise any of these rights, contact us at hello@expellingbright.world. We will respond within 30 days.

11. Complaints - OAIC

If you believe we have not handled your personal information in accordance with the Australian Privacy Principles, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

  • Website: www.oaic.gov.au
  • Phone: 1300 363 992
  • Post: GPO Box 5218, Sydney NSW 2001

We encourage you to contact us first so we can address your concerns directly.

12. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or destruction. The Site uses HTTPS encryption for all data transmission.

13. Third-party links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

14. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

15. Contact us

Alcott Wellness Pty Ltd · 22 Hunter Street · Sydney NSW 2000 · Australia
Email: hello@expellingbright.world
Phone: +61 2 9000 0000